Buxey & Potts approached Blink in June 2022 to design and deploy a brand identity for their aesthetic room start-up.

The client had no previous identity, allowing us to approach the brand with a full creative opportunity. We designed a fluid logo mark from careful use of shape, creating a liquid mark packed with context and personality. The mark is versatile and plays on two faces: signifying a droplet ‘filler’, which is a subtle nod to their array of services in the aesthetics sector. The mark also presents a smiling face; with a nose and cheerful smile.

We decided on a modern colour palette, with various hues of blue and green to allow for bold contrast.

The team also designed and developed a new website, creating a consistent experience for their clients, both in the studio and online.