The Dance Off crew are kicking off 2023 with one of their largest events yet and needed help on delivering event signage and promotional merchandise in-time for their event in February.

We saw an opportunity to refine their existing materials and design them a new identity.

Our team carefully considered existing materials and past events, along with the overall genre of their events to produce a simple but effective new look, packed with character and attitude. Their new logo encompasses the strength and action in their promotions; ‘DO’. This helped us clarify a new language to reinforce their marketing and promotions with straight-forward and authoritative phrases ‘DO the dance off competition’; ‘DO Dance Off Session No 6’.

In-line with their new identity, we also released a simple but effective website, a handful of flyer designs, promotional pieces, branded merchandise, light boxes and social graphics.