Our client was spending money on Google CPC Ads and seeing no return. We were contacted to audit and address their digital ad campaigns to produce a workable solution that would see greater returns.

We audited the brand and campaigns, concluding that as well as the advertisements not being set up properly, there was a real issue with brand perception which would ultimately limit the click-through rate and success of the campaigns.

To solve this, we defined a new brand system and created a new identity which played to the strength in a refined, simple name such as ‘LUCO’. The identity is primarily typographic, with additional use of hand-drawn pictograms to inform meaning.

We adopted a simple and catchy slogan “call LUCO” which can be used in all marketing collateral as well as digital ads.

Vehicle graphics were also a going concern for the client so we completed these too. Their new website closely followed this and was built primarily with lead-generation in mind.